Senior Technical Product Marketing Manager, AI Agent

The role

You will own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform. This includes the technical buyer narrative for personas like CIOs, CTOs, and developers. You will also lead product launches and create technical content to generate demand.

What you will do

• Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
• Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas
• Enable sales and solutions teams through training, plays, discovery, objection handling, and demos
• Lead technical AI Agent product launches from narrative design through field enablement and measurement
• Create technical content including guides, blog posts, pitch decks, videos, benchmarks, and customer stories
• Collaborate with Product, Engineering, and Partnerships to deliver products, training, and community programs
• Serve as an external evangelist through webinars and hackathons
• Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
• Track the competitive landscape and differentiate against agent-native competitors

Required qualifications

• 5+ years of product marketing or solutions marketing experience, including marketing to technical buyers, developers, or engineers
• Deep understanding of AI agents
• Ability to demo new features and objection-handle technical topics like evals, context windows, and guardrails
• Proven track record owning positioning and messaging for a platform, API, or developer-facing product
• Experience leading complex, cross-functional launches from strategy through execution
• Exceptional writing and presentation skills
• Strong research and analytical instincts
• Ability to run several priorities at once
• Comfort operating with ambiguity and speed

Nice to have

• Background marketing AI/ML, LLM, or agent infrastructure products
• Experience launching a developer platform, developer ecosystem, or technology partner program
• Contact center, customer experience, or CCaaS domain knowledge
• Hands-on experience building with agent frameworks, or comfort writing light code
• Experience creating a technical certification, academy, or curriculum program
• Experience at a hypergrowth startup competing against a better-known incumbent
• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible PTO
• Paid parental leave
• Retirement savings plan
• Remote work setup budget
• Monthly wellness and communication stipend
• In-office meal program and commuter benefits for onsite employees

About the company

Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. The company was born from the Stanford AI Lab and has raised more than $270 million.