Event & Field Marketing Manager – East / Central

The role

This role owns the strategy, execution, and performance of a high-volume portfolio of field marketing programs. You will partner with Sales to target accounts and drive pipeline through industry events, executive dinners, and regional programs.

What you will do

• Build and execute field marketing programs aligned to regional Sales priorities
• Set program KPIs, track pipeline, and measure conversion and ROI
• Partner with Sales on account targeting, attendance, and follow-up
• Manage 8–10+ programs per quarter including tradeshows and roadshows
• Manage strategy, budgets, vendors, contracts, and onsite execution
• Evaluate program performance and forecast spend
• Partner with Demand Gen, Digital, Product Marketing, and Partnerships to drive engagement
• Create new event formats and experiences
• Develop repeatable processes and workflows
• Support executives with messaging and speaker preparation

Required qualifications

• 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
• Experience owning field programs end-to-end
• Comfortable managing 8–10+ concurrent programs per quarter
• Strong understanding of pipeline, revenue attribution, conversion, and event ROI
• Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
• Experience managing program budgets, vendors, contracts, and competing priorities
• Strong communicator
• Currently based in the Eastern or Central U.S.
• Willing and able to travel approximately 20–30%

Nice to have

• Experience in a high-growth B2B SaaS or startup environment
• Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
• Experience supporting enterprise or strategic Sales teams
• Experience with ABM/account-based field marketing programs
• Previous Sales/SDR experience or strong understanding of enterprise Sales processes
• Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

Benefits

• Medical, dental, and vision plans
• Flexible vacation time
• Paid parental leave
• Monthly gym and phone allowance
• Work-from-home office stipend
• Lunches and dinners for in-office employees via Grubhub

Before you apply

• May use AI tools in the recruiting process which require human review
• Candidates may request an exception or accommodation for AI transcription during interviews
• All official recruiting email communications will come from the @cresta.ai domain

About the company

Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. The company was born from the Stanford AI Lab.