Marketing Science, Analyst - Media

The role

You will support the measurement, reporting, and analysis of paid media campaigns. You will partner with media, strategy, and account teams to translate objectives into KPIs and provide actionable insights.

What you will do

• Support the development and maintenance of measurement frameworks.
• Analyze campaign performance across paid media channels.
• Monitor performance against campaign goals, benchmarks, and historical results.
• Identify performance trends and opportunities.
• Partner with media teams to provide optimization recommendations.
• Develop recurring campaign performance reports and dashboards.
• Translate media data into clear insights and recommended actions.
• Support monthly, quarterly, and campaign recap reporting.
• Build and maintain dashboards and reporting tools.
• Perform ongoing data QA to ensure reporting accuracy.

Required qualifications

• B.S. degree in a quantitative or technical field (Economics, Mathematics, Computer Science, Business, etc.)
• 3–5 years of experience leading analytics deliverables in media marketing science.
• Experience analyzing performance across digital media channels such as paid search, paid social, programmatic display, online video, and/or connected TV.
• Strong understanding of common media metrics, including impressions, reach, frequency, CPM, CTR, CPC, video completion rate, conversion rate, CPA, and ROAS.
• Experience working with media platforms and reporting data from platforms such as Google Ads, Meta, LinkedIn, TikTok, DSPs, or ad servers.
• Experience with web analytics platforms such as Google Analytics or Adobe Analytics.
• Strong proficiency in Excel and experience working with large datasets.
• Experience with data visualization and dashboarding platforms such as Tableau, Power BI, Looker Studio, or similar tools.
• Ability to identify trends within complex datasets and translate findings into clear, actionable recommendations.
• Strong attention to detail and commitment to data accuracy and quality.
• Strong written and verbal communication skills.

Nice to have

• Working knowledge of SQL or other analytical tools
• Experience with B2B media, CRM, account-based marketing, or lead-generation campaigns

Benefits

• Global maternity and parental leave
• Work-life balance
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Asociación Solidarista - You can join voluntarily

About the company

Critical Mass values its employees and offers competitive compensation and benefits packages. The Talent Team focuses on providing training, onboarding, and employee experience.