Marketing Science, Senior Analyst

The role

You will act as a data detective for an Automotive OEM brand. You will conduct in-depth analysis of site, app, and media data to drive digital experiences and business insights.

What you will do

• Build deep knowledge of client business and make recommendations.
• Conduct in-depth analysis of complex site, app and media related data sets.
• Develop and implement advanced statistical models and machine learning algorithms.
• Lead the ideation, development, and execution of measurement strategies and frameworks.
• Devise strategies to enhance user experience and improve app functionality.
• Analyze in-app survey results using NLP and AI tools.
• Document data usage, gather requirements, and build/maintain dashboards.
• Support analytics tool implementation and validate tracking strategies.
• Implement data governance protocols for app-related data.
• Create and maintain databases and data systems.

Required qualifications

• Three to five years of experience leading marketing science deliverables.
• Experience in at least three of: tracking and measurement, implementation, reporting, data strategy, data engineering, data visualization, testing and evaluation, data integration, or statistical mode
• Experience using data analytics to recommend solutions to improve digital marketing performance.
• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or a related field.
• Expertise in at least two of: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization,
• Experience with Python, R, SQL, or other business-relevant statistical programming language.
• Experience working within AWS infrastructure (Redshift, S3) and Google Cloud Platform (GCP).
• Experience with one or more visualization platforms (Tableau, Domo, Power BI, Datorama, etc.).
• Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.) and one or more testing platforms (Optimizely, Ad
• Strong verbal and written communication skills.
• Attention to detail.
• High standard of output.

Nice to have

• Tableau experience
• Adobe analytics experience

Benefits

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

About the company

Critical Mass values its employees and offers competitive compensation and benefits packages. The Talent Team focuses on providing training, onboarding, and employee experience.