Marketing Science Associate Analyst

The role

You will help turn data into insights for an automotive brand's digital marketing. You will collect and analyze web, app and media data, build reports and dashboards, and present findings clearly to internal and client teams.

What you will do

• Build an understanding of client business and digital performance and make recommendations to drive results
• Collect, organize and analyze complex data from websites, apps, social and media platforms
• Develop tagging requirements, validate tracking and run data quality checks with Technology teams
• Contribute to measurement strategy and frameworks
• Generate and interpret reports and dashboards in Excel, Tableau or DW/BI systems
• Analyze trends, patterns and correlations in site traffic, search and e-commerce data
• Assist with segmentation, market share and survey analysis
• Support the design and analysis of A/B tests
• Learn statistical modeling, machine learning and AI methods to solve business problems
• Help ensure data integrity, privacy and compliance with governance protocols

Required qualifications

• An interest in marketing and data analytics
• B.S. degree in a quantitative or technical field, such as economics, mathematics, business, finance, social sciences, computer science or information management
• Proficiency with Microsoft Excel and PowerPoint
• Strong verbal and written communication skills
• Experience with a website measurement tool such as Google Analytics or Adobe Analytics
• Experience with a tag management platform such as GTM, Adobe Launch or Tealium
• Experience with a visualization platform such as Tableau, Domo, Power BI or Datorama
• Attention to detail and a high standard of output
• Eagerness to learn and a proactive communication style
• Basic working knowledge of Python, R, SQL or another statistical programming language
• Understanding of the media landscape and how to choose channels based on business objectives
• Understanding of how Search Engine Optimization works alongside other channels

Before you apply

• Critical Mass uses artificial intelligence in parts of its recruitment process, and human review makes the final hiring decisions
• Recruiters will only contact you from criticalmass.com, omc.com or us.greenhouse-mail.io email addresses, and will never ask you for money or equipment

About the company

Critical Mass is an equal opportunity employer. This role supports marketing science work for an Automotive OEM brand.