Marketing & Branding Strategist

The role

The Marketing & Branding Strategist will strengthen the firm's brand presence and develop strategic marketing campaigns. This role focuses on attracting prospective employees and clients by showcasing firm culture and legal successes.

What you will do

• Develop and execute comprehensive marketing and branding strategies.
• Manage campaigns to increase awareness among prospective clients and employees.
• Lead employer-branding initiatives to communicate firm culture and career opportunities.
• Execute campaigns highlighting legal experience and successes to generate client interest.
• Create marketing content for digital and traditional channels.
• Partner with Managing Attorneys to leverage case results and attorney accomplishments.
• Manage brand voice and visual identity while ensuring legal advertising compliance.
• Maintain a content calendar and manage social media and digital channels.
• Monitor market trends and analyze campaign performance.
• Collaborate with Human Resources to attract high-quality candidates.

Required qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field.
• 3 or more years of experience in marketing, branding, communications, or public relations.
• Experience developing and executing marketing campaigns across multiple channels.
• Experience creating content for digital platforms including websites, social media, and email marketing.
• Strong understanding of branding principles, content strategy, audience engagement, and digital marketing.
• Experience developing messaging and campaigns for different target audiences.
• Strong writing, editing, and verbal communication skills.
• Experience working with leadership and cross-functional teams.
• Proficiency with Microsoft Office Suite and marketing, social media, content management, and design platforms.
• Ability to maintain confidentiality and exercise sound judgment.

Nice to have

• Experience in a law firm or other professional service organization
• Knowledge of legal marketing and advertising principles

Benefits

• Competitive Wage
• Paid time off
• Holiday
• Bereavement
• Sick time
• 401K retirement savings plan with firm match
• Group medical, dental, and vision plans
• Employer-covered supplemental benefits
• Voluntary supplemental benefits
• Annual performance reviews

Before you apply

• Submit application via the Crisp Recruit page
• Employer participates in E-Verify to confirm authorization to work in the U.S.

About the company

Kanner & Pintaluga is a NLJ500 and Mid-Market Pro 50 law firm that has recovered over $1 billion for property damage and personal injury clients nationwide. The firm has nearly 100 lawyers and more than 30 offices throughout the United States.