Chief Marketing Officer

The role

The Chief Marketing Officer will develop and execute a comprehensive marketing strategy to align with firm growth objectives. This person will consolidate marketing efforts, manage brand positioning, and lead an in-house marketing team.

What you will do

• Develop and execute a comprehensive marketing strategy.
• Oversee multi-channel marketing efforts across digital, paid advertising, social media, out-of-home, radio/TV, content, PR, and vendor-managed campaigns.
• Manage the entirety of Campione Law’s brand positioning.
• Conduct market research and develop strategies for entry into new geographic areas.
• Evaluate and manage relationships with agencies and vendors.
• Audit tools to track cost per lead, cost per signed case, lead quality, channel performance, market performance, and vendor ROI.
• Build and develop an in-house marketing team.
• Guide the social media strategy to align with broader firm goals.

Required qualifications

• Proven track record in developing and executing successful marketing strategies.
• Deep understanding across multiple marketing disciplines, including digital, brand, and performance marketing.
• Experience with significant marketing budgets and strategic allocation to maximize ROI.
• Skilled in establishing KPIs and evaluating external partnerships for efficacy.
• Strong capability in using data to drive marketing decisions and improve outcomes.
• Demonstrated success in launching brands into new markets.
• Ability to inspire and manage a marketing team.

Nice to have

• Senior Director, VP, Head of Marketing, or agency leadership experience

Benefits

• Health Insurance: Comprehensive health coverage available after a 90-day trial period.
• Access to a 401(k) retirement savings plan.
• Relocation assistance may be available.
• 10 days of PTO for salaried roles, with full benefits eligibility after the 90-day trial period.

Before you apply

• If you have any questions, please email recruit@crisp.co only.
• Do not reach out through the website's contact information or via direct messaging on any social media platform.
• Submit your application by clicking the Apply button and applying on the Crisp Recruit page.

About the company

Campione Law is a law firm based in Jacksonville, Florida, providing representation for personal injury, workers compensation, criminal defense, real estate, and business litigation. The firm focuses on providing compassionate and aggressive representation to its clients.