Director of Marketing

The role

The Director of Marketing will own and execute the firm's overall marketing strategy to enhance brand visibility and lead generation. This leader will build a marketing department and manage SEO, paid media, and vendor relationships.

What you will do

• Own and execute the firm's overall marketing strategy
• Enhance and streamline lead generation processes
• Develop and maintain strategies to protect and augment brand reputation
• Evaluate, manage, and optimize relationships with external vendors and agencies
• Lead SEO, local search, and AI-driven search visibility initiatives
• Oversee the allocation and performance of paid advertising campaigns
• Develop and implement KPIs to measure marketing success
• Assess marketing resources and build a marketing team
• Coordinate marketing initiatives across firm offices
• Partner with the intake team to ensure marketing translates into business results

Required qualifications

• Proven experience developing and leading marketing strategies
• Demonstrated success in developing and executing lead generation campaigns
• Strong background in managing SEO and PPC initiatives
• Ability to see the big picture while managing detailed projects and operations
• Entrepreneurial, hands-on, and comfortable creating structure in an evolving environment
• Willing and able to work from and travel between firm offices as needed

Nice to have

• Legal marketing experience
• Personal injury marketing experience
• Spanish-speaking ability

Benefits

• Strategic Influence: Direct impact on firm growth with significant strategic autonomy
• Interaction with Leadership: Work directly with firm leadership in a collaborative, dynamic environment
• Professional Growth: Opportunity to build and lead a marketing department, with a pathway to potentially becoming CMO
• Performance Incentive Potential: The firm is exploring a performance-based incentive structure tied to measurable marketing outcomes

About the company

Omrani & Taub, P.C. is a personal injury and workers' compensation law firm in New York with over 30 years of experience.