Director of Marketing

The role

The Director of Marketing will lead the marketing function and personally execute critical marketing initiatives. This hands-on leadership role focuses on developing targeted campaigns, implementing paid media strategies, and translating performance data into business outcomes.

What you will do

• Develop and execute targeted audience and channel strategies across social media, email, websites, search, and paid distribution.
• Plan, implement, and optimize integrated campaigns with defined budgets and objectives.
• Directly execute and optimize paid media campaigns including audience targeting and budget allocation.
• Build, organize, and maintain a searchable marketing asset library.
• Analyze campaign performance and manage marketing budgets.
• Write and edit compelling marketing content and attorney storytelling.
• Ensure marketing execution follows brand, narrative, and editorial direction.
• Lead the existing Marketing Manager and manage external vendors.
• Support attorney business development, visibility, and events.
• Coordinate improvements to practice-area pages and user experience.

Required qualifications

• Demonstrated experience personally developing and executing marketing campaigns and implementing paid media strategies.
• Proven ability to directly set up, manage, optimize, and evaluate paid campaigns.
• Highly comfortable with new tools and technology, including AI.
• Hands-on experience managing marketing budgets and analyzing campaign and acquisition data.
• Excellent copywriting, editing, storytelling, and editorial judgment.
• Comfort working with video as a core part of the marketing mix.
• Strong project management, organizational discipline, and asset management.
• Experience managing teams, developing talent, and holding partners accountable.
• Ability to act quickly and follow specific instructions accurately.
• Ability to deliver finished, accurate work on the first pass.
• Ability to use independent judgment and execute within established leadership priorities.
• Ability to build productive relationships with team members, attorneys, and partners.

Nice to have

• Agency experience is strongly valued
• Strong in-house marketing experience is also welcome

Benefits

• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with firm contributions
• Generous PTO policy
• Opportunities for professional development and continuous learning

About the company

Kelley Uustal is a prominent legal firm focused on personal injury, mass torts, wrongful death, and medical malpractice. The firm strives to support and empower clients through a client-focused approach.