Senior Manager, CRM Marketing, Europe

The role

This role leads localized CRM engagement for European markets. You will own the CRM campaign calendar and execute fan-first campaigns to support title launches and catalog discovery.

What you will do

• Own the CRM campaign calendar for Europe across releases and seasonal beats.
• Design localized go-to-market moments for content launches and fan activations.
• Apply personalization and segmentation to build targeted campaigns.
• Serve as the CRM market lead for Europe regarding cultural nuances and local behaviors.
• Provide regional inputs into Europe lifecycle journey strategies.
• Lead campaign execution and performance optimization using Braze or similar tools.
• Manage CRM initiatives across email, push, in-app, and notification center.
• Partner with regional and global teams to create cohesive fan experiences.
• Analyze campaign performance and apply insights through test-and-learn approaches.
• Evolve CRM strategy by staying ahead of market dynamics and platform changes.

Required qualifications

• 8+ years of experience in CRM, retention, or subscriber engagement marketing.
• Experience within streaming, digital subscription, gaming, e-commerce, or entertainment.
• Strong experience with Braze or comparable orchestration platforms.
• Deep knowledge of European consumer behaviors and digital marketing platforms.
• Experience operating in privacy-first environments.
• Strong creative acumen and storytelling ability.
• Strong analytical skills to interpret performance data.
• Ability to collaborate across regional and global teams in a fast-paced, matrixed environment.

Nice to have

• Passion for anime, entertainment, or fan-first brands
• Additional proficiency in relevant regional languages

Benefits

• Medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll
• Monthly discounts to the Crunchyroll store
• Professional Development
• Paid Parental Leave: up to 22 weeks for birthing parents and up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. The company provides experiences through streaming video, theatrical, games, merchandise, and events.