Senior Manager, CRM Marketing, Asia

The role

You will lead localized lifecycle strategies across Asia to engage, retain, and win back anime fans. You will design and implement campaigns using Braze and collaborate with regional teams to drive subscriber growth.

What you will do

• Develop and implement lifecycle marketing strategies for audiences across Asia.
• Serve as the regional expert for customer lifecycle nuances and market-specific approaches.
• Collaborate with regional marketing, programming, and curation teams for go-to-market moments.
• Partner with regional teams to develop strategies that drive subscriber growth and fandom engagement.
• Own and optimize the Braze instance in the region.
• Create communications that celebrate anime fandom and strengthen emotional connections.
• Partner with Product, Content, Data Science, and Growth teams to measure performance and optimize initiatives.
• Adapt lifecycle strategies to meet fans through mobile-first experiences and digital messaging ecosystems.

Required qualifications

• 8+ years of experience in CRM, lifecycle, or retention marketing.
• Extensive experience with Braze or comparable orchestration platforms.
• Experience in Asian markets and cultural nuances.
• Experience with digital marketing platforms and messaging ecosystems.
• Analytical skills to interpret performance data and optimize campaigns.
• Ability to work across regional and global teams in a fast-paced, matrixed environment.
• Creative acumen to drive engagement campaigns.

Nice to have

• Experience in the streaming, entertainment, or digital subscription services industry.
• A genuine passion for anime, fandom culture, or entertainment brands.
• Additional proficiency in relevant regional languages.

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.