SVP, Franchise & Title Strategy

The role

This leader will transform anime titles into enduring global franchises. They will define how acquired titles are prioritized and nurtured across the Crunchyroll ecosystem.

What you will do

• Own global Franchise and Title Strategy for acquired titles.
• Establish long-term ambitions and multi-year plans for priority franchises.
• Connect streaming with theatrical, games, manga, eCommerce, consumer products, and events.
• Lead the Title Marketing Strategy function.
• Align global and regional teams around shared marketing goals.
• Build strategy and capabilities to demonstrate value to licensors and studios.
• Create partner narratives, insights, and case studies.
• Serve as connective tissue across Content, Marketing, and Regional teams.
• Establish an integrated planning cadence.
• Build the operating model, governance, and decision frameworks for the title portfolio.

Required qualifications

• Bachelor's degree or equivalent practical experience.
• 15+ years of progressively senior experience in entertainment, media, streaming, film/television, games, consumer products, franchise management, or another IP-driven business.
• Significant experience building and growing entertainment franchises over multiple years.
• Experience developing integrated franchise strategies across multiple platforms.
• Experience partnering with creators, studios, publishers, licensors, and rights-holders.
• Experience setting global title and franchise strategy, priorities, and investment frameworks.
• Ability to orchestrate complex initiatives through influence.
• Strong international experience connecting franchise ambition and audience needs across markets.
• Experience improving partner-facing workflows and establishing measures for franchise health.
• Native to Business level bilingual Japanese and English language skills.

Nice to have

• Direct anime and Japanese entertainment experience

Benefits

• Competitive Salary
• Health Insurance through Sony Kenko Hoken Kumiai
• 401(k) Retirement Plan
• Allowances for Gym & Wellness, Cellphone, Meals, Commuting
• Crunchyroll Premium account
• Professional Development
• Company's Paid Parental Leave (up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents)
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.