SVP, Franchise & Title Strategy

The role

This leader transforms anime titles into enduring global franchises. You will shape how titles are nurtured, prioritized, and activated across the Crunchyroll ecosystem by partnering with the Chief Content Officer.

What you will do

• Lead global franchise strategy and define how priority titles are developed.
• Establish franchise priorities, investment levels, and multi-year plans.
• Identify opportunities to extend franchises across businesses.
• Lead the Title Marketing Strategy function and set strategic direction for major releases.
• Partner with Regional GMs and Marketing teams on local campaigns.
• Establish a B2B marketing strategy for studios, licensors, and rights holders.
• Develop partner narratives, insights, and case studies.
• Align Content, Marketing, Regional teams, and commercial businesses.
• Establish integrated planning across title marketing, localization, and regional activation.
• Build and lead a high-performing global team.

Required qualifications

• 15+ years of progressive leadership experience in entertainment, media, streaming, games, consumer products, franchise management, or another IP-driven business.
• Proven success building and growing entertainment franchises over multiple years.
• Experience identifying portfolio opportunities and setting investment priorities.
• Experience growing franchises across streaming, theatrical, games, commerce, consumer products, publishing, and events.
• Deep experience partnering with creators, studios, publishers, licensors, and rights holders.
• Strong international experience.
• Ability to lead and influence cross-functional teams.
• Native to business-level proficiency in Japanese and English.
• Bachelor's degree or equivalent practical experience.

Nice to have

• Direct anime and Japanese entertainment experience

Benefits

• Salary plus performance bonus earning potential
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.