General Manager, Latin America (LATAM)

The role

The General Manager, Latin America is accountable for the long-term health, growth, and operating performance of the business across the region. This leader integrates commercial leadership, regional operations, growth, partnerships, communications, localization, and fan engagement into a single operating model.

What you will do

• Translate enterprise strategy into regional priorities, operating plans, investments, and execution.
• Identify and prioritize high-fandom, underpenetrated markets.
• Lead Brand & Community, Growth, Communications, Localization & Regional Content Operations, Business Operations, and Partnerships & Partner Management.
• Bring regional consumer insights and market dynamics into enterprise planning.
• Partner with Product, Engineering, Membership Performance, Content, Commerce, Finance, Data, and Legal teams.
• Deliver authentic, locally relevant fan experiences.
• Own LATAM's commercial performance including subscriber growth, engagement, retention, lifetime value, revenue, and operating performance.
• Set the regional strategy to strengthen established markets and expand across LATAM.
• Accelerate membership and fan growth.
• Build and develop a high-performing regional organization.

Required qualifications

• 15+ years of leadership experience in general management, commercial leadership, growth, digital media, streaming, entertainment, technology, consumer subscription, or another relevant consumer busine
• Experience owning or materially influencing business performance across multiple markets, including revenue, growth, customer/member economics, and operating performance.
• Strong understanding of Latin American markets and the differences in consumer behavior, commercial dynamics, infrastructure, and growth opportunities across the region.
• Demonstrated ability to improve the fundamentals of a consumer or membership business, including acquisition, conversion, engagement, retention, churn, and lifetime value.
• Experience developing and executing market-entry or market-expansion strategies and determining where and how to invest for growth.
• Strong strategic and analytical capabilities with the ability to translate market insights and business performance into clear priorities and investment recommendations.
• Experience leading through complex matrixed organizations and influencing Product, Marketing, Content, Finance, Technology, and other functions without direct authority.
• A track record of building and developing high-performing leadership teams and creating clarity and accountability across diverse functions.
• Strong executive communication and stakeholder-management capabilities.
• Deep appreciation for local culture, consumer behavior, and the importance of delivering authentic experiences for fans across diverse LATAM markets.

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans. It is an independently operated joint venture between US-based Sony Pictures Entertainment and Japan's Aniplex.