Senior Manager, User Acquisition – Paid Social

The role

You will lead the strategy, execution, and optimization of paid social acquisition across multiple markets. You will act as a senior individual contributor to deliver subscriber growth and marketing efficiency.

What you will do

• Own the paid-social user-acquisition strategy for a significant portfolio of markets, platforms, campaigns, or audience segments.
• Develop and execute full-funnel strategies across Meta, TikTok, Snapchat, and emerging social platforms.
• Develop annual and quarterly portfolio plans including strategic priorities and performance targets.
• Manage performance against subscriber acquisition, CAC, ROAS, LTV, and retention quality.
• Establish scalable optimization frameworks across audience segmentation, bidding, and creative testing.
• Partner with Analytics and Data Science to strengthen attribution and experimentation.
• Define paid-social creative strategy in partnership with Creative and Brand teams.
• Lead complex, multi-market tests from hypothesis through measurement.
• Lead the strategic direction and performance expectations of external agencies and platform partners.
• Provide subject-matter guidance and informal leadership to other marketing professionals.

Required qualifications

• 8+ years of progressive experience in paid social, user acquisition, growth marketing, or performance marketing.
• Ownership of complex or multi-market programs.
• Advanced hands-on expertise across Meta, TikTok, Snapchat, and other major or emerging social advertising platforms.
• Experience managing significant media investments and making data-informed budget-allocation decisions.
• Strong knowledge of performance measurement, attribution, incrementality, forecasting, experimentation, and customer-lifetime-value concepts.
• Experience solving complex, ambiguous business problems independently.
• Experience influencing senior stakeholders and leading cross-functional initiatives without direct authority.
• Strong understanding of platform-specific creative strategy, audience behavior, and cultural differences across international markets.
• Experience in presenting complex performance information and recommendations to stakeholders at all levels.
• Experience leading agency relationships and holding external partners accountable.
• Experience applying sound judgment to significant media investments.
• Experience developing reusable frameworks, operating standards, or playbooks.

Nice to have

• Experience in subscription services, streaming, entertainment, anime, gaming, or fandom-driven brands

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a passionate community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.