Director, Membership Planning - Membership Value & LTV

The role

This role builds an integrated view of subscriber value across the lifecycle to drive commercial decisions. You will analyze cohort economics and identify opportunities to improve LTV across acquisition, engagement, and retention.

What you will do

• Build an integrated view of subscriber value across acquisition, conversion, engagement, retention, monetization, and reactivation.
• Understand how acquisition source, offers, markets, content, and subscriber behavior translate into retention, monetization, and long-term value.
• Diagnose changes in LTV, cohort quality, payback, ARPU, churn, retention, and engagement.
• Identify and prioritize opportunities to improve subscriber value across the ecosystem.
• Turn cohort analysis, experimentation, attribution, incrementality, and customer behavior insights into recommendations.
• Partner with CDI and Finance on data, definitions, measurement, and analysis.
• Work with Product, Lifecycle, Curation, Content, Business Development, and Regional teams to evaluate opportunities.
• Lead membership value reviews and provide recommendations to senior leaders.
• Bring learnings into Membership Strategy, Commercial Planning, and functional and regional roadmaps.
• Build stronger capabilities across the organization in cohort analysis and value measurement.

Required qualifications

• 12+ years of experience in growth, commercial strategy, membership strategy, or business operations, including significant experience in a direct-to-consumer (DTC) business.
• Demonstrated experience improving subscriber economics across acquisition, engagement, retention, monetization, and lifetime value.
• Strong commercial judgment and analytical fluency.
• Deep understanding of subscription metrics and cohort economics, including retention, churn, ARPU, payback, engagement, and LTV.
• Experience using cohort analysis and customer behavior to identify and prioritize opportunities across the subscriber lifecycle.
• Track record of influencing Product, Marketing, Finance, Analytics, and other teams.
• Strong executive communication skills and sound judgment.

Nice to have

• Experience in streaming, OTT, digital media, entertainment, gaming, or another consumer subscription business
• Top-tier consulting or strategy experience
• MBA

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.