Senior Manager, Global Engagement Strategy and Analytics

The role

You will shape the strategy to grow and deepen engagement with the streaming platform using data. You will analyze consumer behavior to develop insights and strategies that help users discover content and improve retention.

What you will do

• Develop overall engagement strategies by analyzing the end-to-end streaming journey.
• Identify engagement barriers and opportunities across audience segments.
• Analyze and measure the impact of lifecycle interventions on engagement and churn.
• Determine what drives movement between engagement cohorts.
• Analyze drivers of frequency, recency, session depth, content discovery, and habitual usage.
• Identify early behavioral signals that indicate declining engagement or potential churn.
• Develop actionable behavioral segments based on viewing patterns and lifecycle stage.
• Establish measurement frameworks for major engagement initiatives.
• Partner with product and data science to design and evaluate A/B tests.
• Develop frameworks for measuring short term lifts and longer term habit formation.

Required qualifications

• 8+ years of experience in analytics, strategy, data science, consumer insights, product analytics, or related field, with experience leading analytical work.
• Experience working on digital platforms.
• Deep understanding of consumer behavior and engagement metrics.
• Expert-level SQL skills required.
• Intermediate-level Python skills required.
• Strong analytical skills, experience with statistical analytics, and experimentation.
• Experience developing measurement frameworks and evaluating A/B tests.
• Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives.
• Experience building compelling and actionable presentations directed at an executive-level audience.
• Experience building AI-enabled workflows.
• Experience working in a globally matrixed organization.
• MBA or advanced degree, or equivalent experience in analytics or strategy, is required.

Nice to have

• Experience in streaming, subscription business, media, entertainment, digital products, e-commerce, or other consumer technology environments

Benefits

• Salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Generous medical, dental, vision, STD, LTD, and life insurance.
• Health Saving Account HSA program.
• Health care and dependent care FSA.
• 401(k) plan, with employer match.
• Employer paid commuter benefit.
• Support program for new parents.
• Pet insurance.

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.