Vice President, Commercial Planning

The role

This role will translate the membership value proposition into commercial architecture including pricing, tiers, and benefits. The leader will build and lead the Commercial Planning function to inform pricing and promotion decisions using performance data.

What you will do

• Translate the Membership Strategy value proposition into a practical commercial architecture.
• Set SVOD pricing and design the membership tier structure.
• Define the benefits, value, and discounts each flywheel spoke must offer members.
• Establish tier-level discount and benefit architecture.
• Lead scenario planning associated with pricing, tier, and membership decisions.
• Own and maintain the Promotion Rulebook for the entire membership.
• Develop the streaming commercial plan for execution by Revenue Operations.
• Use performance data and analysis to inform commercial decisions.
• Establish commercial assumptions, decision criteria, and performance reviews.
• Build, lead, and develop the Commercial Planning function.

Required qualifications

• 15+ years of progressive experience in commercial strategy, pricing, monetization, subscription or membership strategy, revenue strategy, growth strategy, or a closely related discipline within a comp
• Proven experience translating a customer or member value proposition into pricing, packaging, tiering, promotion, benefit, or other commercial architecture.
• Fluency with commercial analytics and financial concepts such as price elasticity, cohort economics, customer or member lifetime value, contribution margin, and scenario modeling.
• Experience using performance data and analysis to make complex commercial recommendations.
• Experience supporting a globally distributed customer or member base and regionally differentiated pricing, packaging, promotions, or commercial execution.
• Experience building, leading, or materially scaling a high-performing commercial strategy, pricing, monetization, revenue management, or planning team.
• Experience setting strategy across functions and influencing executive stakeholders.
• Strong judgment in balancing fan or customer value, commercial opportunity, operational feasibility, and long-term enterprise value.

Nice to have

• Experience in anime, entertainment, fandom, digital media, or a related cultural consumer category
• A bachelor’s degree or equivalent practical experience

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.