Director, Membership, Performance Marketing, Media and Budget Reviews

The role

You will lead growth planning, budget allocation, forecasting, and performance tracking across marketing initiatives. You will work with Performance Marketing, CDI, Finance, and regional teams to determine investments and measure performance.

What you will do

• Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives.
• Own budget forecasting, tracking, scenario planning, and performance reporting.
• Build budget allocation models using performance, ROI, and growth goals.
• Turn cross-channel marketing data into clear insights and recommendations for senior leaders.
• Partner with channel teams to design incrementality tests.
• Use attribution, incrementality testing, media mix modeling, content calendars, and seasonality to guide budget and marketing decisions.
• Establish and track KPIs, including free trial and paid subscriber performance and forecasts.
• Bring Growth, Finance, CDI, and regional teams together around priorities, budgets, forecasts, and business plans.
• Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting.
• Support the use of AI and machine learning in marketing decisions.

Required qualifications

• Strong analytical, strategic, and problem-solving skills, including financial modeling, business cases, executive presentations, and strategy development.
• Proven ability to manage large budgets across multiple markets and investment areas.
• Fluency in both analytics and influence.
• Strong executive presence and communication skills.
• Comfortable navigating changing priorities, ambiguity, and multiple projects at once.
• Proven ability to work across time zones, cultures, and teams in a global or distributed organization.
• Ability to help optimize investment decisions and scale AI-enabled marketing capabilities.

Nice to have

• Passion for anime, entertainment, or youth culture
• MBA, analytics degree, or equivalent advanced degree

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.