Lifecycle Growth Marketing Senior Manager - Memberships

The role

You will set the global onboarding strategy to turn new subscribers into active fans. You will design personalized journeys using data, AI, and LLMs to drive engagement and retention.

What you will do

• Define and lead the end-to-end onboarding and early-tenure strategy
• Create a proactive, signal-based operating model using quantitative analysis and experimentation
• Design and scale personalized lifecycle journeys
• Use recommendations, messaging, and contextual experiences to drive immersion
• Own the strategic development of journeys in Braze across multiple channels
• Establish operating standards for segmentation, personalization, and testing
• Partner with Analytics and Data Science to use AI and LLM-enabled tools
• Own growth initiatives from framing to execution and measurement
• Lead alignment across Product, Engineering, User Acquisition, and other global teams
• Develop and lead an early-tenure lifecycle team and direct external agencies

Required qualifications

• 8+ years of progressive experience in Lifecycle Marketing, Retention Marketing, Growth Marketing, or a related discipline
• 5+ years leading and developing globally distributed teams
• Demonstrated record of using data, experimentation, and customer behavior to improve retention, engagement, and viewership
• Deep expertise with Braze or comparable orchestration platforms
• Highly quantitative and analytical
• Experience applying AI and LLMs to query performance data
• Proven ability to lead complex, end-to-end initiatives and deliver against OKRs
• Executive-level communicator and critical thinker
• High-ownership operator with a strong bias for action
• Experience overseeing multiple global lifecycle programs and external agencies
• Bachelor’s or Master’s degree in Marketing, Business, or a related field

Nice to have

• A genuine interest in anime, entertainment, or fan-focused brands

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.