Marketing Operations, Senior Manager

The role

The Senior Manager, Marketing Operations will lead marketing operations and execution readiness across the region. This role turns marketing strategy into coordinated creative and promotional assets for various channels.

What you will do

• Develop and manage the operating model for marketing execution across the region.
• Translate regional marketing, growth, content, partnership, communications, and business priorities into operating plans.
• Establish structured workflows and governance for campaigns.
• Maintain a consolidated view of campaign readiness, asset status, risks, and dependencies.
• Lead operational readiness for content launches, seasonal campaigns, and brand initiatives.
• Coordinate the localization and adaptation of marketing assets.
• Manage creative requests, production tracking, review cycles, and legal approvals.
• Coordinate campaign execution across owned, paid, earned, partner, retail, platform, and distribution channels.
• Manage relationships with creative agencies, localization vendors, and other external service providers.
• Develop and maintain standard operating procedures, templates, and reporting frameworks.

Required qualifications

• 8+ years of experience in marketing operations, campaign operations, integrated marketing, program management, content operations, localization operations, or a related field.
• Experience managing complex, multi-market marketing programs across entertainment, media, streaming, technology, gaming, consumer platforms, or similar industries.
• Strong understanding of campaign workflows, creative production, localization, approvals, asset management, channel execution, and launch readiness.
• Experience managing agencies, creative partners, localization vendors, production teams, media partners, or other external service providers.
• Strong project management skills.
• Ability to balance creative quality, cultural relevance, brand consistency, launch deadlines, and operational constraints.
• Experience working with Marketing, Growth, Partnerships, Content, Creative Services, Communications, Product, Legal, Customer Experience, Data, and global teams.
• Strong analytical, organizational, problem-solving, and stakeholder-management skills.
• High attention to detail.
• Ability to operate independently, influence without formal authority, and manage ambiguity in a globally distributed organization.
• Willingness to travel regionally and internationally as required.
• Fluency in English

Nice to have

• knowledge of relevant local or regional languages
• Knowledge and passion for anime, entertainment, and fan communities

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a passionate community of over 100 million fans across 200+ countries and territories.