Senior Manager, Marketing Operations - Europe

The role

The Manager, Regional Marketing Operations turns global and regional marketing priorities into coordinated, localized, and delivered marketing activity. This role manages the end-to-end marketing localization workflow and connects regional marketing with global operational capabilities.

What you will do

• Own the operational coordination of the Region's marketing activity.
• Partner with Integrated Planning to incorporate regional priorities into global planning.
• Manage the localization workflow for all global and regional marketing assets.
• Partner with Marketing Production to communicate regional production and localization requirements.
• Work with Marketing Delivery to ensure assets are packaged and distributed on time.
• Partner with regional stakeholders to create a coordinated view of campaign execution.
• Establish readiness checkpoints for priority campaigns and launches.
• Coordinate marketing requirements unique to the Region like local platforms and regulatory considerations.
• Serve as the regional operational control point for marketing asset or delivery issues.
• Track regional marketing operations performance and identify workflow improvements.

Required qualifications

• 8+ years of experience in marketing operations, campaign operations, creative operations, localization, marketing production, media operations, or a related field.
• Demonstrated experience managing complex, multi-market marketing campaigns.
• Strong understanding of marketing localization.
• Experience coordinating both globally originated campaigns and locally originated marketing activity.
• Strong knowledge of marketing production workflows across multiple asset types.
• Proven ability to coordinate across highly matrixed organizations.
• Excellent project and operational management capabilities.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder-management skills.
• High attention to detail.

Nice to have

• Experience within anime, entertainment, streaming, television, gaming, or another global content-led consumer business.
• Experience managing marketing localization across multiple languages and markets.
• Familiarity with campaign-management, project-management, digital asset-management, localization-management, and marketing-delivery platforms.
• Experience working with creative agencies, localization vendors, production partners, media agencies, and external distribution or commercial partners.
• Demonstrated experience improving marketing workflows through standardization, automation, operational metrics, and root-cause analysis.

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. The company provides experiences through streaming video, theatrical, games, merchandise, and events.