Senior Manager, Marketing Operations, UCANZ

The role

The Senior Manager, Marketing Operations, UCANZ turns global and regional marketing priorities into coordinated, localized, and production-ready marketing activity. You will own the regional execution layer by connecting UCANZ Marketing with global capabilities across planning, production, and delivery.

What you will do

• Own the operational coordination of UCANZ marketing activity
• Maintain an integrated view of regional marketing readiness
• Coordinate multiple campaigns, markets, asset types, stakeholders, and deadlines
• Establish operating standards for UCANZ channels and partners
• Anticipate execution risks and remove blockers
• Partner with Integrated Planning to incorporate regional priorities into global plans
• Oversee the UCANZ marketing creative production pipeline
• Coordinate region-specific materials when global assets do not meet UCANZ needs
• Work with Marketing Delivery to ensure assets are packaged and distributed on time
• Establish readiness checkpoints for priority campaigns and launches

Required qualifications

• 8+ years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology,
• 5+ years of people management experience
• Demonstrated experience managing complex, multi-market marketing campaigns
• Experience coordinating both globally originated campaigns and locally originated marketing activity
• Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative
• Proven ability to coordinate across matrixed organizations
• Excellent project and operational management skills
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder-management skills
• High attention to detail
• Familiarity with campaign management, project management, digital asset management, and marketing-delivery platforms
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience

Nice to have

• Experience working with creative agencies, production partners, media agencies, and external distribution or commercial partners
• Experience in anime, entertainment, streaming, television, gaming, or another global content-led consumer business

Benefits

• Salary plus performance bonus earning potential
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a passionate community of over 100 million fans. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.