Membership Value, Senior Manager, UCANZ

The role

This role supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing, and other membership-value businesses. You will translate global strategies into local plans and coordinate workstreams across various regional channels to support business goals.

What you will do

• Support development and execution of regional go-to-market plans for Digital Manga, Games Vault, and Regional Ecommerce Marketing.
• Translate global commercial strategies into regional briefs, A/B tests, priorities, and campaign deliverables.
• Serve as a regional point of contact for global commercial centers.
• Coordinate workstreams across O&O, lifecycle, social, PR, partnerships, events, and paid media.
• Identify opportunities to connect related businesses into a cohesive membership experience.
• Track campaign and business performance and recommend optimizations.
• Manage regional GTM and marketing execution for Games Vault.
• Develop locally relevant campaigns connecting Games Vault titles with anime fandoms.
• Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce.
• Coordinate integrated launch, drop, and ongoing marketing activity for Ecommerce.

Required qualifications

• 8+ years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing or a related field within entertainment, media, streaming, techno
• Demonstrated experience translating global or enterprise strategies into locally relevant marketing plans.
• Experience managing integrated campaigns across O&O, lifecycle, social, editorial, PR, partnerships, paid media, events, onsite or streaming surfaces.
• Experience marketing membership benefits, ecommerce, content, entertainment releases, games, digital products or other consumer propositions.
• Demonstrated ability to manage end-to-end campaign execution.
• Strong project and operational management skills.
• Experience partnering with global commercial centers, regional marketing teams, creative functions, channel owners and external agencies or vendors.
• Strong analytical skills and experience tracking performance across metrics.
• Proven ability to use insights and performance data to recommend optimizations.
• Excellent written, verbal, presentation and stakeholder-management skills.
• Highly organized, detail-oriented and dependable.
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience ideal but not required.

Nice to have

• Direct-to-consumer or subscription experience strongly preferred.
• Strong understanding of anime, entertainment, streaming, gaming, ecommerce, fandom-driven brands or multicultural audiences is highly preferred.
• Experience with campaign-management, project-management, digital asset-management, CRM, ecommerce or marketing analytics platforms is a plus.

Benefits

• Performance bonuses
• Employer matched retirement savings
• Time-off programs
• Progressive health benefits and perks

About the company

Crunchyroll delivers the art and culture of anime to a passionate community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between US-based Sony Pictures Entertainment and Japan's Aniplex.