Senior Director, Membership Strategy

The role

You will define and evolve the global membership value proposition for Crunchyroll. You will set strategic priorities that connect streaming, games, commerce, and digital manga into a single membership experience.

What you will do

• Define and evolve Crunchyroll's global membership value proposition.
• Set membership-level strategic priorities across business lines.
• Partner with senior leaders to align individual strategies with the membership vision.
• Establish strategic frameworks, performance measures, and planning processes.
• Shape strategy for membership tiers and benefits.
• Build business cases for new and expanded membership benefits.
• Partner with Finance on long-term membership growth and unit economics.
• Develop and refine fan segmentation frameworks.
• Evaluate membership value, pricing, and competitive positioning.
• Monitor industry trends and emerging business models.

Required qualifications

• 15+ years of experience, including a background in management consulting.
• 5+ years of leadership experience.
• Experience with subscription or membership businesses, including value proposition design, tiering, and benefit architecture.
• Proven track record of setting strategic direction and aligning senior leaders without direct authority.
• Excellent analytical and communication skills.
• Sound judgment in navigating ambiguity and competing priorities.
• Excellent interpersonal skills.

Nice to have

• Experience in media, technology, or consumer subscription businesses
• MBA or other relevant advanced degree
• Experience in digital retail, subscription services, advertising, or e-commerce

Benefits

• Salary plus performance bonus earning potential
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.