Membership Strategy Senior Manager

The role

You will lead strategic workstreams to strengthen membership value and analyze what drives fans to join and stay. You will develop recommendations, model financial impacts, and partner with leaders across various business units to align membership priorities.

What you will do

• Analyze what drives fans to join and stay and assess membership value
• Assess membership benefits, tier differentiation, and strategic investments
• Size opportunities, model financial and membership impact, and recommend tests for new benefits
• Own major projects from problem definition through analysis and recommendations
• Partner with SVOD Strategy, Commerce, Games, Digital Manga, Finance, and regional leaders
• Manage cross-functional planning processes and recurring forums
• Partner with Finance on membership economics and long-term financial models
• Maintain and evolve global anime market sizing and fan segmentation frameworks
• Present evidence-based recommendations and build alignment across senior stakeholders
• Lead and review the work of professionals on assigned projects

Required qualifications

• 8+ years of experience in strategy, including a background in management consulting
• Ability to drive the strategy and success of larger, multi-area projects
• Ability to design and own work plans, processes, and multi-area workstreams
• Background in subscription or membership businesses
• Ability to persuade senior stakeholders in sensitive and complex situations
• Exceptional analytical and communication skills
• Strong interpersonal skills, emotional intelligence, empathy, and passion
• Comfort with ambiguity and rapidly evolving strategies and priorities

Nice to have

• MBA or equivalent advanced degree

Benefits

• Salary plus performance bonus earning potential
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a community of over 100 million fans across 200+ countries and territories. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.