Social Media Manager, UCANZ

The role

The Social Media Manager, UCANZ will lead English-language social media presence and support social initiatives including announcements, community engagement, and audience development. This role involves shaping social strategy, developing audience-first content, and managing agency partners.

What you will do

• Shape social programming and the editorial calendar.
• Develop audience-first social concepts, campaigns, and platform-native content.
• Develop organic social strategies to reach and grow priority audience segments.
• Lead community management and engagement strategy.
• Lead social support for assigned cross-functional initiatives.
• Identify where agency or external support can add capacity or specialized expertise.
• Oversee operational workflows across Social, agency partners, Brand Management, and licensors.
• Use social performance and audience insights to evaluate effectiveness and optimize strategies.
• Provide leadership and flexible coverage across social workstreams during major launches and high-volume periods.

Required qualifications

• 5+ years of experience in social media, community, digital marketing, or a related field in the entertainment or another fandom-driven brand.
• Experience working with entertainment IPs.
• Experience developing social media strategy using strong creative and editorial instincts across content, programming, community engagement, and campaigns.
• Experience developing organic social strategies to reach and grow distinct audience segments.
• Strong understanding of fandom and online communities.
• Experience translating broader brand and business objectives into audience-first social strategies and executions.
• Experience working with agencies and external partners.
• Experience using performance insights to make decisions while managing multiple priorities, stakeholders, and approval processes.

Benefits

• Salary plus performance bonus earning potential, paid annually
• Flexible time off policies
• Medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance

About the company

Crunchyroll delivers the art and culture of anime to a passionate community of over 100 million fans. It is an independently operated joint venture between Sony Pictures Entertainment and Aniplex.