Director, North America Marketing

The role

The Regional Marketing Director will lead marketing for North America by building and executing a data-driven regional strategy. This role drives new customer acquisition, expands the existing customer base, and strengthens the brand. The position involves leading a marketing team and partnering with sales and global marketing departments.

What you will do

• Develop and execute a data-driven North America marketing strategy
• Align marketing strategy with sales and customer experience strategy
• Build and maintain partnerships with sales leadership, sellers, and SDR leadership
• Lead, mentor and develop a high-performing North America marketing team
• Identify and embed AI tools into team workflows
• Partner with the Growth Marketing team to bring global programmes to life
• Partner with the global marketing organisation
• Own the strategy and execution of regional events, trade shows and webinars
• Manage the North America marketing budget
• Establish KPIs and use data-driven insight to improve regional strategy

Required qualifications

• 10+ years of experience in B2B marketing, predominantly in enterprise software or SaaS
• Demonstrated ability to build and execute data-driven regional marketing strategies
• Proven leadership and team management capabilities
• Ability to work across sales, SDR leadership and global marketing teams
• Comfortable working with AI tools in marketing execution
• Proven experience strategically managing regional marketing budgets
• Superior verbal and written communication skills
• Ability to review and interpret business and marketing data using tools such as Salesforce, Looker and Amplitude
• Bachelor's degree in Marketing, Business or a related field
• Willingness to travel as required to support regional events and initiatives

Nice to have

• MBA or other advanced degree

Benefits

• Equity through Employee Share Option Program
• Learning programs and coaching
• Quarterly refresh days
• Extended end-of-year break
• Monthly allowance to support wellbeing and lifestyle
• Inclusive parental leave from day one
• MacBook and budget to set up home workspace
• Five annual social impact days
• Medical insurance coverage for you and your family (Available for US & UK only)

About the company

Culture Amp is the world’s leading employee experience platform. It empowers companies to transform employee engagement, drive performance management, and develop high-performing teams.