Current
Senior Paid Media Strategist (Freelance)
Remote (US). Posted 6 months ago
The role
You will drive campaign performance through reporting, insights, optimization, and execution across Meta and Google Ads. You will work with media leadership to turn data into recommendations and scale paid media operations.
What you will do
- Build weekly and monthly client reports with clear, executive-ready insights
- Analyze campaign performance trends and identify optimization opportunities
- Combine data from multiple sources into actionable recommendations
- Maintain dashboards, scorecards, and recurring reporting processes
- Translate performance data into clear stories for internal and client audiences
- Launch, manage, and optimize campaigns across Meta and Google Ads
- Support paid social, paid search, audience targeting, and testing strategies
- Recommend changes to improve performance across creative, targeting, and budget allocation
- Monitor pacing, delivery, and overall campaign health
- Assist with media planning, budget allocation, and performance forecasting
Required qualifications
- 5+ years of paid media / performance marketing experience
- Hands-on experience with Meta Ads Manager and Google Ads
- Strong analytical and reporting skills
- Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools
- Ability to manage multiple priorities in a fast-paced environment
- Strong communication and presentation skills
- Ability to work independently while collaborating closely with cross-functional teams
Nice to have
- Agency experience
- Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk
- Experience with dashboard automation tools such as Supermetrics
- Familiarity with creative testing and messaging strategy
- Experience supporting integrated digital campaigns across multiple client verticals
About the company
Current is a remote-first agency with teams across the US. They partner with ambitious brands to create digital experiences including websites, platforms, campaigns, and product experiences.