Senior Manager of Brand Marketing

The role

The Senior Manager of Brand Marketing will lead integrated campaigns, product launches, and marketing programs to build awareness and drive growth. This role manages brand channels including organic social, influencer, affiliate marketing, PR, events, and partnerships.

What you will do

• Own the planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments.
• Serve as the cross-functional lead for Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams.
• Partner with senior marketing leadership and Creative to develop campaign concepts, product stories, creative briefs and activation plans.
• Own the integrated marketing calendar, managing priorities, timelines, budgets and dependencies.
• Lead campaign recaps and evaluate performance against objectives.
• Own organic social programming and execution.
• Manage influencer relationships, creator partnerships, gifting and affiliate programs.
• Manage external PR agencies to drive earned media coverage and brand storytelling.
• Identify and execute collaborations and partnerships.
• Lead planning and execution of brand events, pop-ups and community activations.

Required qualifications

• 6–8+ years of experience in brand or integrated marketing
• Demonstrated experience owning integrated campaigns from concept through execution and measurement
• Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events
• Strong creative instincts and an ability to develop compelling ideas and brand storytelling
• Exceptional cross-functional leadership and project management skills
• Experience managing direct reports and agencies, external partners, budgets and channel performance
• Analytical fluency and the ability to translate marketing results into actionable recommendations
• Resourceful, proactive and comfortable operating in a lean, fast-moving organization
• A genuine connection to Cuyana's Fewer, Better philosophy

Nice to have

• experience within fashion, accessories, beauty or premium consumer brands

Benefits

• Medical
• dental
• vision
• life
• disability
• paid time off
• holiday pay
• commuter benefit
• 401(k)
• bonus eligibility
• generous employee discount

About the company

Cuyana embraces a fewer, better mindset, focusing on creating opportunities for people, business and women's lives through Core Values.