Director of Marketing

The role

The Director of Marketing will build and lead a marketing function to strengthen brand authority and create qualified pipeline. This leader will develop and execute an integrated marketing strategy for cybersecurity compliance services targeting the Defense Industrial Base.

What you will do

• Develop and lead annual and quarterly marketing strategy
• Define target segments, buyer personas, and account-tiering strategies
• Build integrated go-to-market plans for core service offerings
• Own the demand-generation engine to drive pipeline and revenue
• Create and optimize multi-channel campaigns
• Build account-based marketing programs for priority accounts
• Own brand strategy, voice, positioning, and messaging architecture
• Lead development of high-value thought leadership and content
• Partner with Sales to develop sales-enablement materials
• Refine strategy for industry events, trade shows, and conferences

Required qualifications

• Bachelor’s degree in marketing, business, communications, or a related field; equivalent professional experience will be considered
• 8+ years of progressive B2B marketing experience
• 3+ years in a marketing leadership role
• Demonstrated success developing and executing marketing strategies that drive measurable pipeline, revenue, and market growth
• Experience marketing complex B2B services, technology solutions, cybersecurity offerings, managed services, compliance solutions, SaaS, or enterprise IT services
• Strong command of demand generation, account-based marketing, content strategy, digital marketing, field marketing, campaign operations, and marketing analytics
• Experience supporting sales organizations with long, complex sales cycles and multiple economic, technical, and operational stakeholders
• Proven ability to translate technical concepts into customer-focused positioning, messaging, and content
• Strong executive communication, presentation, writing, and stakeholder-management skills
• Experience managing budgets, agencies, vendors, and marketing technology platforms
• Track record of building and leading high-performing teams in fast-moving, growth-oriented environments
• Analytical mindset and fluency with funnel metrics, attribution, conversion analysis, pipeline reporting, and campaign performance optimization

Nice to have

• Experience in cybersecurity, cybersecurity compliance, managed security services, managed IT services, GRC, risk management, or regulated technology markets
• Familiarity with the Defense Industrial Base, federal contracting, CMMC 2.0, DFARS, NIST SP 800-171, FedRAMP, CUI, or government cloud environments
• Experience marketing to defense contractors, manufacturers, engineering firms, federal contractors, or regulated mid-market organizations
• Experience working in a private equity-backed or high-growth business environment
• Familiarity with CRM, marketing automation, web analytics, SEO, paid media, intent-data, ABM, and attribution tools
• Experience launching services, entering new markets, repositioning a brand, or scaling a marketing organization

About the company

CyberSheath Services International LLC is a rapidly growing Managed Services Provider primarily focused on providing Cybersecurity services to the Defense Industrial Base (DIB).