Sr. Product Marketing Manager, Lakewatch & Agentic Apps

The role

You will shape and execute the go-to-market strategy and tactics for Lakewatch and the Agentic Apps portfolio. This role involves driving awareness, adoption, and expansion through content, field marketing, and sales enablement.

What you will do

• Shape and execute GTM strategy to hit pipeline and revenue goals
• Execute content and field marketing activities to increase awareness and demand
• Create compelling narrative and positioning to increase product adoption
• Drive thought leadership and presence at key industry events
• Deliver product and feature launches to meet adoption and usage targets
• Build and scale sales plays, messaging, and enablement
• Grow partner-sourced and partner-influenced pipeline through joint programs
• Optimize GTM performance using data and customer feedback

Required qualifications

• Extensive product marketing experience in enterprise security software
• Meaningful exposure to security operations, SIEM/security analytics, or adjacent domains
• Proven ability to build and scale GTM for new or early-stage products
• Experience in both hands-on execution and managing 3rd party agencies for content and events
• Experience in outbound product marketing including content, field marketing, and events
• Demonstrated success partnering with product and demand generation for roadmap decisions
• Experience enabling global sales and partner organizations
• Experience collaborating with technology partners or ecosystems
• Strong communication skills
• Ability to drive cross-functional initiatives and influence without direct authority
• Comfort operating in a fast-paced, highly cross-functional environment

Benefits

• Annual performance bonus
• Equity

About the company

Databricks is the Data and AI company. More than 20,000 organizations worldwide rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents.