Databricks
Director, Paid Media
United States. Posted 3 months ago
The role
You will lead the global media planning function to support brand awareness, demand generation, and pipeline growth. You will manage a team of global media planners to develop audience-first and account-focused strategies.
What you will do
- Guide the development of cross-channel media strategies.
- Build and scale a global media strategy organization by hiring and developing talent.
- Create an environment of continuous learning with coaching and growth opportunities.
- Establish and scale global media planning frameworks, processes, and best practices.
- Align media investment strategy and budget allocation to business goals.
- Ensure media strategies are grounded in audience insights and aligned to personas.
- Implement consistent global measurement frameworks and executive-ready reporting.
- Model and reinforce Databricks culture principles through a test-and-learn agenda.
Required qualifications
- 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
- Proven experience leading global media planning efforts across multiple channels and funnel stages.
- Demonstrated experience hiring, developing, and managing teams of individual contributors.
- Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics.
- Ability to set clear objectives, prioritize effectively, and empower teams.
- Strong collaboration and influencing skills with experience driving alignment across matrixed organizations.
- Excellent analytical skills to translate complex data into strategic recommendations.
- Familiarity with modern media platforms, AdTech, and measurement tools.
Benefits
- Annual performance bonus
- Equity
About the company
Databricks is the Data and AI company. More than 20,000 organizations worldwide rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents.