Sr. Industry Marketing Manager, Startups

United States. Posted 2 months ago

The role

You will guide messaging, content, and GTM programs for the Startup segment. You will work with sales, partners, VCs, accelerators, and customers to build awareness, demand generation, and sales enablement programs.

What you will do

Establish a startup-segment positioning and content framework
Meet or exceed agreed pipeline and consumption targets
Build an active venture and accelerator ecosystem
Improve the conversion of startup evaluations into committed production spend
Increase awareness and technical credibility with startup founders, developers, and technical leaders
Equip go-to-market teams with startup-specific messaging, technical proof points, and sales plays
Expand the segment’s customer and community proof through stories, content, and events

Required qualifications

7+ years of experience marketing technology to startups, developers, or the venture ecosystem, or equivalent experience building and scaling a venture-backed startup
Proven record of owning marketing strategy for a segment, product line, or go-to-market motion and delivering measurable outcomes
Experience developing positioning, messaging, and content for complex technical B2B products
Technical fluency in modern data and AI architectures
Demonstrated success building relationships with venture firms, accelerators, incubators, startup communities, customers, or strategic partners
Working knowledge of venture-backed company buying dynamics
Experience with product-led and consumption-based growth motions
Experience leading cross-functional programs and presenting to founders, technical leaders, investors, sales teams, and partners

Benefits

Annual performance bonus
Equity

Before you apply

Access to export-controlled technology or source code is at Employer's discretion and may require a U.S. government license

About the company

Databricks is the Data and AI company. More than 20,000 organizations worldwide rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents.