Principal Brand Content & AI Search Visibility

The role

You will own the creation of high-quality brand content and ensure it is structured to win visibility across AI answer engines. You will manage a mix of AI agents, technical writers, and internal teams to close content gaps. You will also oversee a system of AI agents to create, optimize, and evaluate content.

What you will do

• Own the creation of high-quality and high-volume brand content.
• Ensure content is structured, distributed, and measured for visibility across AI answer engines.
• Produce and edit compelling content using optimization strategies for LLM discovery.
• Identify content gaps by analyzing brand presence in LLM answers.
• Orchestrate AI agents, technical writers, and internal teams.
• Oversee a system of AI agents to create, optimize, and evaluate content.
• Build and maintain brand context, target prompts, and writing guidelines.
• Review drafts from agents and adjust prompts to improve output quality.
• Track GEO performance alongside traditional metrics and report on it.
• Enable marketers on GEO prompts, tools, and AI writing agents.

Required qualifications

• 10+ years in content strategy, brand content, or editorial leadership.
• Experience managing a mix of internal and external contributors.
• Strong editorial judgment.
• Working knowledge of SEO fundamentals.
• Hands-on recent GEO/AEO experience.
• Experience managing agencies and/or freelance contractors.
• Comfort building and optimizing AI content tools/agents.
• Proficiency with Semrush, Google Search Console, and Google Analytics (GA4).
• Experience in B2B tech, data/AI, or enterprise SaaS.
• Familiarity with schema markup and structured data.
• Experience overseeing video production workflows.

Nice to have

• Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, Peec.ai, or similar platforms.

About the company

Databricks is the Data and AI company. More than 20,000 organizations worldwide rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents.