Senior Demand Generation Marketing Manager – Integrated Campaigns

The role

You will strategize and execute full-funnel integrated campaigns for a portfolio of key products. You will act as a bridge between product marketing, sales, and global marketing functions to drive product go-to-market across all channels.

What you will do

• Build and run integrated campaign plans for one or more products
• Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels
• Partner with Product Marketing on messaging and launch tiering
• Execute webinars, content syndication, email and other campaigns
• Deliver regular reporting cadence on leads, SQLs, pipeline, and pipe-to-spend to leadership
• Manage campaign budgets and third-party vendor programs
• Build AI agents and workflows to speed up campaign planning, production, and reporting

Required qualifications

• 8+ years operating marketing lead/demand generation campaigns
• 4-5 years running integrated campaigns
• Excellent written and verbal communication skills
• Proven track record tying campaigns to pipeline and revenue
• Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.)
• Experience with ad platforms and BI tools (PowerBI, Tableau, Metabase, etc.)
• Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
• Strong understanding of product-led growth (PLG) and sales-led motions
• Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
• Proven use cases with AI workflows to improve marketing efficiency and outcomes

Benefits

• Generous and competitive benefits package
• New hire stock equity (RSUs)
• Employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Healthcare, dental, parental planning, and mental health benefits
• 401(k) plan and match
• Paid time off
• Fitness reimbursements

About the company

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack. It is trusted globally by Fortune 500 companies and high-growth AI leaders.