Senior Director, Marketing Operations & Analytics

The role

You will lead a team of four to set marketing pipeline targets, measure revenue drivers, and run campaign operations. You will also build and govern AI agents and GenAI workflows on Dataiku to grow team capacity.

What you will do

• Set and measure marketing pipeline targets by region, segment, and channel
• Build a funnel model working from bookings and ARR targets to pipeline and engagement
• Launch a new account-based attribution model
• Own the marketing performance scorecard
• Measure the return on every program and event
• Lead campaign operations in HubSpot and Salesforce
• Own the marketing technology stack, roadmap, and budget
• Build account scoring, segmentation, and routing
• Build and govern Marketing's AI agents and GenAI workflows on Dataiku
• Provide spend and performance data for marketing planning and budget decisions

Required qualifications

• 10+ years in marketing operations, analytics, or revenue operations at an enterprise B2B software company
• 4+ years leading teams
• An attribution model you shipped that Sales trusted and used
• Account-based measurement built with Sales, including target account engagement and buying-group progression
• A hands-on background in attribution and AI agents or GenAI workflows in production
• Experience with Salesforce, HubSpot, 6sense, Clay, Gong, Snowflake, or similar tools
• Experience working across regions with different levels of data and process maturity

Nice to have

• Dataiku experience

About the company

Dataiku is the Platform for AI Success, the enterprise orchestration layer for building, deploying, and governing AI. It connects the full enterprise AI stack to empower organizations to run AI across multi-vendor environments.