Patient Marketing Manager

The role

You will own the day-to-day execution of patient engagement by developing multichannel campaigns. You will translate messaging into patient and provider-facing content to drive new patient enrollment.

What you will do

• Bring a strong point of view to patient acquisition and engagement strategy
• Develop and execute multichannel campaigns across print, email, SMS, direct mail, out-of-home, and digital
• Write patient- and provider-facing content independently
• Partner with the enrollment team to provide materials and messaging
• Own the patient marketing calendar
• Work across marketing automation platforms and CRM to deliver communications
• A/B test and optimize campaigns to drive enrollment and engagement
• Use data-driven insights to tailor messaging to the patient journey
• Ensure communications meet healthcare compliance and consent requirements

Required qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required
• A portfolio of writing samples (email, SMS, landing pages, brochures, or scripts)
• Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform (e.g., Braze, Salesforce Marketing Cloud, HubSpot)
• Experience running multichannel campaigns across email, SMS, direct mail, and print
• Comfort working in a CRM
• Working knowledge of consent and communications compliance (HIPAA, TCPA, CAN-SPAM)
• Strong project management skills
• Experience using AI tools (LLMs, content generation, analysis) in your marketing workflow

Nice to have

• Digital health, healthcare, wellness, or consumer subscription experience
• Salesforce preferred
• Basic HTML knowledge
• Healthcare, patient marketing, or regulated-industry experience

Before you apply

• All Daymark Health patient-facing roles require Basic Life Support (BLS) certification
• Compliance with Daymark's Employee Vaccination and Testing policy
• Candidates without BLS at time of hire should coordinate to meet requirements by start date

About the company

Daymark Health is a value-based oncology company redefining the cancer care experience for patients, providers, and health plans. It uses a hybrid in-person and virtual care model to improve the overall cancer experience.