Customer Marketing Specialist

The role

You will run customer marketing programs to turn customers into advocates. You will act as a liaison between Marketing and customer-facing teams to produce customer stories, video testimonials, and reviews.

What you will do

• Execute customer marketing programs across advocacy, engagement, and expansion categories.
• Identify customer champions and success story candidates with Account Management and Customer Success.
• Interview customers and write customer stories, case studies, and quotes.
• Capture video testimonials with customers.
• Drive customer review campaigns on platforms like G2 and Gartner Peer Insights.
• Coordinate customer participation in joint speaking engagements.
• Plan and coordinate customer-facing campaigns and webinars.
• Support customer advisory board and user group logistics.
• Partner with Field Marketing on customer participation at in-person events.
• Build customer marketing campaigns and content to support cross-sell and upsell.

Required qualifications

• 3–5 years of experience in customer marketing, advocacy, or content marketing in B2B tech
• Strong writing and interviewing skills
• Experience producing customer stories, case studies, and video testimonials
• Comfort engaging customers directly, including senior fraud and cybersecurity leaders (CISO, VP-level)
• Excellent project management skills
• Experience working with Account Management, Customer Success, or Sales teams
• Familiarity with review platforms (G2, Gartner Peer Insights)
• Familiarity with customer reference and advocacy tools
• A pragmatic, hands-on approach to executing programs

Nice to have

• cybersecurity is a plus

Benefits

• Hybrid work setup (2 days/week in office)
• $50/month allowance for those coming in regularly (10+ days/month)
• $500 home office stipend
• Medical, dental, & vision insurance options
• Investment in personal learning and development
• Events & Teambuilding including annual company offsite, winter party, lunch & learns
• Gifts & care packages to celebrate growing families
• 27 days PTO + 12 national holidays
• 401K eligibility + matching

Before you apply

• You will complete a short case study to demonstrate your expertise and present it to Corporate Marketing leaders.

About the company

DataDome delivers real-time bot and agent trust management, giving businesses visibility and control over human, bot, or AI traffic. The company is a recognized Leader in The Forrester Wave™ for Bot And Agent Trust Management Q2 2026.