SEO Content Writer (B2B), Cairo - Egypt

The role

This person will build a consistent pipeline of high-quality B2B content across the company website, blog, LinkedIn, and other digital channels. They will focus on topics including data centers, mission-critical projects, project controls, program management, and regional delivery across KSA and the UAE.

What you will do

• Develop and manage a structured content calendar.
• Create B2B content including blog articles, thought-leadership pieces, LinkedIn posts, case studies, project stories, executive content, and presentations.
• Translate technical and project information into clear content for clients and industry audiences.
• Publish, update, and maintain website content through the CMS.
• Manage page content, formatting, links, metadata, and basic updates within the CMS.
• Own keyword research across priority themes.
• Apply on-page SEO best practices.
• Monitor keyword rankings, organic traffic, engagement, and content performance.
• Prepare monthly SEO and content performance reports.
• Identify content gaps and recommend new topics.

Required qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field.
• Relevant experience in SEO content writing, B2B content marketing, digital marketing, or a similar role.
• Strong English writing, editing, and proofreading skills.
• Relevant experience using CMS
• Demonstrated ability to create clear and engaging long-form and short-form content.
• Strong understanding of SEO fundamentals and keyword research.
• Experience with on-page SEO, including titles, meta descriptions, headings, internal links, and content optimization.
• Experience writing for B2B or professional audiences.
• Ability to translate technical or complex information into accessible, compelling content.
• Experience managing content calendars and multiple content priorities.
• Strong research skills and attention to detail.
• Understanding of digital campaign performance and content analytics.

Nice to have

• Experience in construction, engineering consultancy, PMC, infrastructure, data centers, or professional services.
• Experience writing about technical, engineering, construction, or project-management topics.
• Exposure to B2B digital marketing, growth marketing, or demand generation.
• Experience with lead-generation and lead-nurturing workflows.
• Familiarity with Google Analytics, Google Search Console, or similar analytics tools.
• Experience with SEO research and monitoring platforms.
• Experience managing LinkedIn content for B2B brands.
• Familiarity with AI-enabled content and marketing tools.
• Experience with marketing automation or CRM platforms.
• Understanding of backlink development and off-page SEO.

About the company

Decima International is a professional services company, providing project management and controls services to clients in the United States and the Middle East.