VP, Product Marketing

The role

This role leads product marketing for DeepIntent's platform and data products. You will own positioning, messaging, launch, and the go-to-market motion for new capabilities.

What you will do

• Own positioning, messaging, and proof points for the product portfolio
• Maintain a differentiated product narrative
• Own end-to-end go-to-market for product releases
• Partner with Product on roadmap sequencing, packaging, and pricing
• Run a repeatable launch process
• Maintain knowledge of pharma commercialization buyers
• Run continuous competitive and market analysis
• Bring the voice of the customer into roadmap, packaging, and pricing conversations
• Equip Sales and Client Success with demos, business cases, ROI frameworks, and objection handling
• Lead and develop the product marketing team

Required qualifications

• 12+ years of product marketing experience
• Senior leadership of a product marketing function
• Proven track record marketing enterprise technology products to sophisticated business buyers
• Experience marketing products built on data science and machine learning
• Deep familiarity with pharma commercialization
• Demonstrated success launching new products and sharpening product narrative
• Experience selling to and through enterprise buyers in regulated industries
• Experience owning packaging and pricing input for technology products
• Track record building enablement programs that shorten sales cycles
• Experience leading and developing a product marketing team
• Strong cross-functional partner to Product, Sales, and Client Success
• Strong verbal and written communication skills

Nice to have

• Pharma and/or healthcare experience

Benefits

• Competitive base salary
• Performance based bonus or commission
• Comprehensive medical, dental, and vision insurance
• 401K match program
• Flexible PTO policy
• Paid holidays
• Remote friendly culture with flexible work options
• Career development and advanced education support
• WFH and internet stipends

About the company

DeepIntent is a healthcare marketing platform that unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing. It is trusted by top healthcare brands and their agencies.