Account Lead, Paid Social

The role

You will lead channel-specific Paid Social strategy across Meta Ads to drive growth for client KPIs. You will manage complex client accounts, lead high-performing teams, and develop strategic paid social roadmaps.

What you will do

• Lead channel-specific Paid Social strategy across Meta Ads to drive growth for client KPIs around user app acquisition.
• Serve as the day-to-day contact for Meta Ads for a large and complex client account.
• Own the Meta Ads client's social account roadmap.
• Stay up to date on paid social trends within the mobile space.
• Establish, enforce, and evolve paid social processes and best practices.
• Ensure projects and tests are properly prioritized based on resourcing.
• Serve as the senior point person for the internal team and client around test recommendations, set-up and measurement.
• Build, develop, and lead high-performing teams through onboarding, delegation, and coaching.

Required qualifications

• Minimum of 5 years paid social advertising
• Minimum 2 years experience in management
• Proven track record of scaling paid social programs for enterprise level or highly complex clients
• Proficient Meta ads manager
• Skilled at communicating paid social goals, targets, and direct-response tactics to clients
• Excellent organizational, strategic, and communication skills
• Ability to foster a collaborative, inclusive, and high-performing team culture
• Capability to develop and execute strategic paid social plans
• Strong problem-solving skills and adaptability

Nice to have

• Prior work experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads
• Strong knowledge of MMP (mobile measurement platform) attribution and iOS SKAN

Benefits

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Before you apply

• DEPT® participates in E-Verify to confirm authorization to work in the U.S.

About the company

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, they have 4,000+ specialists.