CRM Campaign Managers (Talent Pool) (div/f/m)

The role

You will bridge the gap between marketing strategy, multichannel campaign delivery, and AI innovation. You will manage campaign plans, build CRM workflows, and optimize engagement across owned channels like email, push, and onsite.

What you will do

• Translate business propositions and consumer insights into multi-channel campaign plans.
• Manage, build, and deploy CRM campaigns from briefing to post-campaign analysis.
• Apply AI tools and prompt workflows to accelerate content and personalization.
• Lead creative asset development across channels.
• Liaise with internal stakeholders and cross-functional teams.
• Optimize campaign personalization, audience targeting, and segmentation.
• Design, test, and analyze A/B testing frameworks and channel metrics.
• Troubleshoot technical campaign setups.
• Maintain understanding of Client brand, strategies, and customer segments.
• Ensure responsible AI usage across workflows.

Required qualifications

• Experience delivering multi-channel marketing communications including email, push, onsite banners, and in-app channels.
• Strong interest or hands-on experience with AI tools and prompt workflows.
• Understanding of B2C marketing execution, dynamic content, customer segmentation, and campaign tracking logic.
• Extremely organized with ability to manage multiple projects and timelines.
• Data-driven mindset with experience in campaign QA, performance optimization, or post-campaign analysis.
• Highly motivated to learn and improve processes.
• Personable, approachable demeanor and strong collaborator.
• Excellent written and oral communication skills.
• Professional fluency in both German and English languages.

Nice to have

• Basic understanding of HTML/CSS for email template rendering and troubleshooting

Benefits

• Flexible hybrid working policy (2-3 days at the Client office)
• Company pension scheme
• Lease bike options / JobRad and 25% subsidy for the Deutschlandticket
• Contribution to health through the OpenUp platform
• €30 per month for digital food stamps, fitness, internet, or public transport
• Future Bens - access to sustainable, healthy products
• Social events
• Training, development and certifications
• Global annual DEPT® Cares Month

Before you apply

• This is a talent pool advertisement, not a live role.

About the company

DEPT® is a Growth Invention company operating at the intersection of technology and marketing. It is a Certified B Corp®.