Dept
Paid Social Specialist
Budapest, Skopje. Posted a month ago
The role
The Paid Social Specialist will set up and optimize paid social campaigns across platforms like Meta, TikTok, Snapchat and LinkedIn. They will analyze campaign data, manage budgets, and report on activity to provide insights for clients.
What you will do
- Set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Snapchat and LinkedIn
- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations
- Designing and running A/B tests to compare ad variations, targeting strategies, or landing pages
- Regularly monitoring performance metrics and optimising campaigns
- Allocating and managing budgets for paid social campaigns
- Preparation of Paid Social forecasts and media plans
- Report on activity on weekly, monthly and quarterly basis
Required qualifications
- Fluent English communication skills (Both written and verbal)
- Excellent time management and organisational skills with a high attention to detail
- Think proactively and have an inquisitive and numeric mindset
- At least 1 year of experience with hands-on paid social projects
- Understanding of Social KPIs, campaign optimisation, and ability to analyse results with Excel/Google Sheets and platform data
- Collaborative skills for working with cross-functional teams, clients, and stakeholders
- Passion for (Paid) Social and staying up to date for news and trends
Nice to have
- Snapchat, Pinterest, Reddit and Google ads experience
- Experience with tooling such as smartly, hunch, locker studio and adverity
Benefits
- Dynamic, supportive, and creative team environment
- Career growth opportunities in digital marketing and performance advertising
- Opportunity to work with clients of all sizes and across all industries
- Training, development and certifications
- Global annual DEPT® Cares Month to support local charities
About the company
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, they deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data.