Dept
Paid Social Specialist
London, Manchester. Posted 17 days ago
The role
You will develop, set up, and optimize paid social campaigns across platforms like Meta, TikTok, and LinkedIn. You will analyze campaign data, manage budgets, and collaborate with design and data teams to drive client results.
What you will do
- Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
- Analyzing campaign data and generating reports to provide insights and recommendations
- Designing and running A/B tests for performance optimization
- Monitoring performance metrics and optimising campaigns
- Allocating and managing budgets for paid social campaigns
- Preparation of Paid Social forecasts and media plans
- Identifying and defining target audiences
- Collaborating with design teams to create visuals or videos
- Implementing and configuring conversion tracking mechanisms
Required qualifications
- At least 2 years of experience in a paid social advertising role
- Understanding of Social KPIs, campaign optimisation, and ability to analyse results with Excel, Pivot and platform data
- Experience with testing such as incrementally studies, and brand or search lift studies
- Experience managing campaign budgets above 100K per month
- Being able to effectively allocate and manage campaign budgets
- Collaborative skills for working with cross-functional teams, clients, and stakeholders
- Full working proficiency in English
- Located and directly available to start working from our offices in London or Manchester
Nice to have
- Experience in a digital agency
- Experience with social advertising tooling such as Smartly, Hunch, Adverity and/or Sprinklr
Benefits
- Dynamic, supportive, and creative team environment
- Career growth opportunities in digital marketing and performance advertising
- Training, development and certifications
- Global annual DEPT® Cares Month to support local charities
About the company
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. It operates at the intersection of technology and marketing with 4,000+ specialists.