Associate Director, Paid Social

The role

You will lead channel-specific paid social strategy across platforms like Meta, TikTok, Snapchat, and Reddit. You will manage complex client accounts, build high-performing teams, and develop strategic roadmaps to drive client KPIs.

What you will do

• Lead channel-specific Paid Social strategy across Meta Ads, TikTok, Snapchat, and Reddit
• Serve as the day-to-day contact for Meta Ads for a large and complex client account
• Own the Meta Ads client social account roadmap
• Stay up to date on paid social trends and maintain a strategic narrative to the client
• Establish, enforce, and evolve paid social processes and best practices
• Ensure projects and tests are properly prioritized based on resourcing
• Serve as the senior point person for the internal team and client around test recommendations and measurement
• Build, develop, and lead high-performing teams through onboarding, delegation, and coaching

Required qualifications

• Minimum of 5 years paid social advertising
• Minimum 2 years experience in management
• Proven track record of scaling paid social programs for enterprise level or highly complex clients
• Proficient Meta ads manager
• Experience planning, launching, and optimizing full-funnel paid social campaigns
• Experience setting up and analyzing brand lift studies
• Excellent organizational, strategic, and communication skills
• Ability to foster a collaborative, inclusive, and high-performing team culture
• Capability to develop and execute strategic paid social plans
• Strong problem-solving skills and adaptability
• Located in PST or MT timezone

Nice to have

• Proven experience launching new channels and building accounts from scratch
• Hands-on experience planning, launching, and optimizing paid social campaigns on emerging platforms such as Reddit and X

Benefits

• Global opportunities
• Tools to help you thrive

Before you apply

• DEPT participates in E-Verify to confirm authorization to work in the U.S.

About the company

DEPT is a pioneering technology and marketing services company with a team of 2,500+ digital specialists across 30+ locations. They are a B Corp-certified organization that creates integrated end-to-end digital experiences for brands.