Associate Director, Paid Social

Los Angeles CA. Posted 3 days ago

The role

You will lead paid social strategy across Meta Ads, TikTok, Snapchat, and Reddit to drive user app acquisition. You will manage complex client accounts, lead high-performing teams, and develop strategic roadmaps.

What you will do

Lead channel-specific Paid Social strategy across Meta Ads, TikTok, Snapchat, and Reddit.
Serve as the day-to-day contact for Meta Ads for a large and complex client account.
Own the Meta Ads client social account roadmap.
Stay up to date on paid social trends within the mobile space.
Establish, enforce, and evolve paid social processes and best practices.
Ensure projects and tests are properly prioritized based on resourcing.
Serve as the senior point person for the internal team and client around test recommendations and measurement.
Build, develop, and lead high-performing teams through onboarding, delegation, and coaching.

Required qualifications

Minimum of 5 years paid social advertising
Minimum 2 years experience in management
Proven track record of scaling paid social programs for enterprise level or highly complex clients
Deeply proficient Meta ads manager
Excellent organizational, strategic, and communication skills
Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture
Proven capability to develop and execute strategic paid social plans
Strong problem-solving skills and adaptability

Nice to have

Prior work experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads
Strong knowledge of MMP (mobile measurement platform) attribution and iOS SKAN

Benefits

Healthcare, Dental, and Vision coverage
401k plan, plus matching
PTO
Paid Company Holidays
Parental Leave

Before you apply

DEPT® participates in E-Verify to confirm authorization to work in the U.S.

About the company

DEPT® is a Growth Invention company operating at the intersection of technology and marketing. They employ over 4,000 specialists to deliver growth across Brand & Media, Experience, Commerce, CRM, and Technology & Data.