Account Manager, Paid Media (Omnichannel)

The role

You will lead mobile and social app marketing strategy for mobile clients. You will manage mobile partners, self-serve ad platforms, and budgets for app install campaigns.

What you will do

• Leading mobile and social app marketing strategy for DEPT mobile clients
• Managing a combination of managed service mobile partners and self-serve ad platforms
• Oversee budget across a variety of app install campaigns on mobile and social networks outside of Google Ads
• Assisting in channel expansion strategies and deliverables
• Creating roadmaps, planning strategic initiatives and optimization efforts
• Engaging with POCs across various mobile network partners
• Monitoring daily performance metrics and campaign pacing
• Campaign set up including tracking links and social and ASA campaigns
• Troubleshooting across attribution vendors and advertising platforms
• Implementing testing initiatives in key areas like ad creatives and landing pages

Required qualifications

• Minimum of 2 years digital marketing experience
• Minimum of 1 year experience in a client-facing digital marketing role
• Good pulse on mobile app industry and trends
• Expertise on Facebook and Tiktok
• Knowledge of Facebook Advertising and proven work experience executing on Facebook Ads
• Experience working with an MMP
• Understanding of mobile KPIs, mobile media buying tactics and strategies
• Strong analytical thinker
• Highly detail-oriented, organized, and able to excel while juggling many tasks
• Ability to clearly communicate and present strategies, results, and metrics
• Strong communication and interpersonal skills
• Proven prior work experience managing accounts with various goals and across several different industries

Nice to have

• Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora and Apple search ads
• Energetic and creative mobile marketing enthusiast
• Entrepreneurial spirited and a self-starter
• Comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.)
• Experience with UAC campaigns, Apple search ads and 3rd party app networks

Benefits

• Global opportunities
• Tools to help you thrive

Before you apply

• Must be located in the Pacific or Mountain time zone
• DEPT participates in E-Verify to confirm authorization to work in the U.S.

About the company

DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. Its team of 2,500+ digital specialists delivers pioneering work on a global scale with a boutique culture.