Senior Account Manager, Paid Media (Omnichannel)

The role

You will own the day-to-day performance and execution of mobile app acquisition omni-channel direct response paid media programs. You will manage client communication, drive account strategy, and oversee mobile app growth programs through strategy and execution.

What you will do

• Own day-to-day performance and execution of mobile app acquisition omni-channel direct response paid media programs.
• Design, launch, and optimize direct response mobile app campaigns across Google Ads, Apple Search Ads, Paid Social, and mobile ad networks.
• Serve as the primary point of contact for assigned clients and lead weekly status calls.
• Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
• Monitor daily performance, pacing, and budgets.
• Develop and execute testing roadmaps and leverage reporting dashboards.
• Leverage mobile measurement partners and iOS SKAN for attribution and analysis.
• Own project management across accounts, coordinating internal teams, vendors, and timelines.
• Ensure all work meets QA standards.
• Manage relationships with platform and vendor reps.

Required qualifications

• 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth.
• Hands-on experience with Google Ads (including UAC), Paid Social (Meta Ads, TikTok, Snap, Reddit) and Apple Search Ads.
• Working knowledge of MMPs, iOS SKAN, and mobile attribution concepts.
• Comfort with budgeting, bidding strategies, and testing methodologies.
• Strong analytical and reporting skills; proficiency in Excel.
• Proven experience presenting performance insights and recommendations to clients or internal stakeholders.
• Excellent written and verbal communication skills.

Nice to have

• Experience with mobile ad networks or programmatic/DSP environments
• Ability to shift priorities quickly and step into any channel or task needed
• Hands-on, roll-up-your-sleeves mentality paired with strong strategic thinking
• Experience managing mobile app install campaigns across multiple platforms or partners
• Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations
• Familiarity with analytics and visualization tools (e.g., Looker Studio, Tableau)
• Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally
• Curiosity and eagerness to learn new platforms, tools, and media environments

Benefits

• Global opportunities
• Tools to help you thrive

Before you apply

• Must be located in the Pacific or Mountain time zone
• DEPT participates in E-Verify to confirm authorization to work in the U.S.

About the company

DEPT is a pioneering technology and marketing services company with a team of 2,500+ digital specialists across 30+ locations. They are a B Corp-certified organization that creates integrated end-to-end digital experiences for brands.