Head of Enterprise Marketing

The role

The Head of Enterprise Marketing will own the end-to-end upmarket motion. This person will design campaigns, lifecycle plays, and conversion experiments to convert self-serve users into enterprise contracts.

What you will do

• Co-own upmarket pipeline targets with Sales
• Build and execute an enterprise demand playbook
• Develop a vertical prioritization framework
• Design account-based programs
• Own and maintain an annual marketing calendar
• Source and manage contract and agency resources
• Partner with Product and Sales to design conversion experiments
• Build lifecycle plays to nurture users into enterprise buyers
• Track channels, plays, and offers driving inbound interest
• Build AI-first marketing ops and measurement frameworks

Required qualifications

• 8+ years of B2B marketing experience
• At least 3 years building or scaling an upmarket or enterprise demand motion
• Experience at a PLG or product-led company
• Consumer-to-B2B crossover experience
• Strong analytical skills
• Experience co-owning pipeline targets with Sales

Nice to have

• Deep familiarity with modern ABM tooling and CRM/MAP integration
• Experience building, or deeply partnering with, AI-native marketing ops and workflows
• Background in SaaS, media tech, or creative tooling
• Demonstrated ability to design and run conversion experiments across PLG funnels

Benefits

• Generous healthcare package
• 401k matching program
• Catered lunches
• Flexible vacation time

About the company

Descript is building a simple, intuitive, fully-powered editing tool for video and audio built for the age of AI. The team consists of 150 people.